Is it a Migraine?
360° Awareness Campaign (ATL, BTL, Online, Mobile), raising general awareness to the importance of migraine diagnosis and treatment. Patient and Medical Education on migraine vs. headache symptomatology, and migraine sub-diagnosis or misdiagnosis. Campaign images were inspired by migraine's lashing symptoms, as described by the patients.www.eseforenxaqueca.com
Facebook Community Management, making it No. 1 Portuguese Health Campaigns page, with ~48,000 likes.