Is it a Migraine?

  • AstraZeneca
  • Portugal

Awareness Campaign

360° Awareness Campaign (ATL, BTL, Online, Mobile), raising general awareness to the importance of migraine diagnosis and treatment. Patient and Medical Education on migraine vs. headache symptomatology, and migraine sub-diagnosis or misdiagnosis. Campaign images were inspired by migraine's lashing symptoms, as described by the patients.

www.eseforenxaqueca.com
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Facebook

Facebook Community Management, making it No. 1 Portuguese Health Campaigns page, with ~48,000 likes.

E se for Enxaqueca
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  • Float Health - facebook
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  • Float Health - Youtube