Blow Child Asthma Away

  • Sanofi
  • Mexico

Integrated Campaign

Animated interactive medical visit recreating the children's imaginarium (soap bubbles, paper windmills) combined with the drug's efficacy data, demonstrating that despite having asthma, it is possible to enjoy childhood to its fullest.

This innovative approach won the Integrated Campaign ASPID Award in the 2013 edition of the "Premios ASPID de Publicidad Iberoamericana de Salud y Farmacia", in Mexico.

ASPID Award 2013
ASPID Award 2013

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