Steam the Pressure Off
Antihypertensive drug campaign focused on three main concepts: the kettle, the fire extinguisher and the iron. The concept draws a parallel with the pressure release (illustrated by the steam) and its relation to blood pressure, highlighting the hypertensive drug cardiovascular benefits.
These images were adapted to several media, with special focus on the iPad medical interactive visit. An interactive animation was especially created for the iPad visit, to "let the steam off" and "release the burden" associated with hypertension.